Negotiation Expertise and Training

Real-world tools and language that help you negotiate with clarity and confidence


Over 75,000 professionals trained worldwide.

Four people sit around a table in a business meeting, with documents, a notebook, electronic devices, and charts spread out in front of them. One person points at a paper with a pen as others listen and learn how to negotiate effectively.

Professionals negotiate every day, but most have never had formal training.


Without a clear framework, deals stall, opportunities are lost, and conflicts go unresolved. The result? Frustrated leaders, missed revenue, and lingering problems.

Success is the result of successful negotiation.

Whether you’re in insurance, sales, law, or running your own business, your success depends on negotiation. Getting deals done and solving problems requires taking yourself as a negotiator more seriously.

Who We Work With

We provide professionals like you with the skills to do it with confidence.


Whether leading teams, managing clients, or resolving disputes, negotiation is part of your work.

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Executive Leaders

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Attorneys

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Insurance Claims
Professionals

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Sales Teams

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Entrepreneurs and
Business Owners

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Government &
Public Sector

How We Work

Close the gap with training and expertise designed for today’s challenges.


In-House Training


Equip your teams with the skills to negotiate confidently, manage conflict effectively, and create value in every conversation.

Ideal for: Executive Leaders, Attorneys, Insurance Claims Professionals, Sales Teams, HR leaders, department heads, and corporate executives who want to create lasting impact across their teams.

LEARN MORE ABOUT IN-HOUSE TRAINING >

Keynote Speeches


John Lowry is a sought-after speaker who combines storytelling, real-world insight, and actionable strategies to deliver memorable, practical takeaways your audience can apply immediately — whether addressing thousands at a conference or your executive team.

Popular Topics: Negotiation, Leadership, Conflict Management, and Sales.

LEARN MORE ABOUT KEYNOTE SPEECHES >

Coaching & Consulting


Our coaching and consulting services provide executives and teams with personalized strategies for critical negotiations. From contract talks to conflict resolution, we help you clarify objectives, anticipate challenges, and design a winning approach.

Ideal for: Executive Leaders, Attorneys, Insurance Claims Professionals, Sales Teams, HR leaders, department heads, and corporate executives who want to create lasting impact across their teams.

LEARN MORE ABOUT COACHING & CONSULTING >

Live Workshops


Open to anyone, these structured, hands-on classes offer dynamic group learning with interactive exercises, role-playing, and real-world case studies that help you prepare, communicate, and close with confidence.

Benefit: Build practical negotiation skills you can apply immediately in any situation.

LEARN MORE LIVE WORKSHOPS >

How to get started:

Professionals negotiate every day, but most have never had formal training.

Access our expertise to choose the path that’s right for you.


1

Choose Your Format

Decide how you’d like to access our expertise — keynote, workshop, live class, or coaching.

2

Talk With Our Team

Connect with us for a consult to find the best way to deliver training for your organization.

3

Negotiate With Confidence

Step into your next negotiation equipped with a proven framework and the confidence to succeed.

Expertise You Can Trust Shaped by Real World Experience


The strategies of The Lowry Group are shaped by real-world experience at the negotiation table every day, delivering practical insights leaders can trust and apply immediately.

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Negotiation Expert, Attorney, and Educator

A black outline of a graduation cap above an open book is centered on a yellow circular background, representing the opportunity to learn how to negotiate effectively.

75,000+ Professionals Trained Worldwide

A man with short light brown hair, wearing a blue dress shirt and dark blazer, sits on a patterned chair and smiles at the camera against a dimly lit background—ready to help you learn how to negotiate with confidence.

John Lowry

Negotiation Author, Trainer, and Speaker

John Lowry leads The Lowry Group, where his expertise is multiplied through a team serving Fortune 500 companies, universities, and professionals across industries.

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Faculty at Top Universities

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Trusted by Fortune
500 Leaders

May 5-6, 2026

Live Negotiation Workshop That Transforms Teams


From one-day intensives to two-day custom programs, our workshops equip professionals with tools they can immediately apply to close better deals, resolve conflicts, and strengthen relationships. These programs are delivered by John Lowry and The Lowry Group, giving you both personal expertise and organizational support.

WHAT YOU’LL LEARN

  • Strategic Planning – Prepare with confidence using a repeatable framework.
  • Effective Communication – Learn the language that unlocks value at the table.
  • Conflict Resolution – Navigate tough conversations with clarity and respect.
  • Decision-Making Tools – Guide outcomes that benefit both sides.
Two yellow hardcover books titled "Negotiation Made Simple" by John Lowry are shown. The subtitle reads, "A Practical Guide for Making Strategic Decisions, Finding Solutions, and Delivering the Best Deal." Learn how to negotiate effectively.

John’s Book:
Negotiation Made Simple


This practical guide shows you how to prepare, open strong, manage concessions, and close deals with confidence. Perfect for individuals or as a team-wide book club, it’s a step-by-step roadmap to becoming a skilled negotiator. Backed by insights John brings through The Lowry Group, it’s a resource you’ll return to again and again.

The Negotiation Made Simple Podcast


There’s too much at stake to face negotiation unprepared. This podcast gives you the skills, tips, and confidence to win—in business and life. Hear practical advice, Q&As, interviews, and live coaching in every episode.

Listen on 10 Major Platforms, Including:

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A yellow icon of a person with three concentric circles around their head, resembling radio waves, on a black background—perfect for illustrating topics like learn how to negotiate.
A black square icon featuring a pattern of six vertical yellow bars of varying lengths arranged to resemble a stylized equalizer or sound wave, perfect for those looking to learn how to negotiate with clarity and confidence.
A smartphone screen displays a podcast episode titled "Negotiation Made Simple" with John Lowry. The cover shows John Lowry in a suit against a bright yellow background, inviting listeners to learn how to negotiate. Playback controls appear below the title.

The Everyday Negotiator Video Series


In Negotiation Made Simple, John shows you how to use negotiation to get more of what you want in business and in life.

The book makes it easy for you to join those who have experienced unprecedented success by making negotiation simple.

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The Negotiation Table
– Weekly Newsletter

Get one practical insight each week from John Lowry and The Lowry Group.


Negotiation strategies that work in the real world delivered straight to your inbox.

Join thousands of professionals who rely on John’s weekly brief to negotiate with confidence.