NEGOTIATION MADE SIMPLE
The truth is, your relationships, your accomplishments, and your income all depend on how well you negotiate.
Without the necessary negotiation skills, you will likely
You have the opportunity to get ahead!
Your next level of success is closer than it appears.
The practical guidance offered in this book will give you a roadmap for every negotiation.
After reading this book, you’ll know how to:
- Prepare for a Negotiation
- Capture Value While Advancing the Relationship
- Skillfully Present the Opening Offer
- Purposefully Manage Concessions
- Create Shared Value Useful for Problem-Solving
- Influence Decisions
- Manage Tactics
- Close a Deal
- Resolve Conflict That Threatens a Deal or Relationship
Negotiators might be born, but great negotiators are made.
See what others are saying about Negotiation Made Simple
“John Lowry reminds us that negotiation is not just for the board room or Capitol Hill. It is a life skill that we all need and this book can help you think about effectively negotiating in a new way.”
This book is required reading for my team members because I have seen firsthand the impact of effective negotiation. My people engage in it every day. John Lowry will teach you a lot more than how to get better deals; he will teach you a process for success.
Negotiation Made Simple is a must-read for anyone looking to improve their negotiation skills. I have personally benefited from John’s teaching and have used it for over a decade. This stuff works. The wisdom in this book changed my life and it can change yours, too.
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ABOUT THE AUTHOR
Over 75,000 trained negotiators and counting.
Dr. John Lowry is one of the world’s leading negotiation practitioners and experts. He has trained thousands of leaders at companies from Nike to UPS. He is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator.
Dr. Lowry teaches negotiation at the top ranked Straus Institute for Dispute Resolution at Pepperdine University School of Law and in Vanderbilt University’s Master’s in Management in Health Care program.
“Negotiation is not about manipulation. It’s about solving problems so that all parties are satisfied.”
Dr John Lowry
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