Next Workshop Dates Coming Soon
Negotiate with Confidence. Influence with Clarity.
A hands-on workshop for professionals who want to master the art and psychology of negotiation—without wasting years learning by trial and error.
Walking into a negotiation without a plan can cost you time, money, and credibility.
Whether you’re negotiating claims, contracts, settlements, or high-stakes decisions, too many professionals:
You don’t need more experience—you need a better framework.
Master the skills to lead negotiations in this two-day immersive workshop.
Get a clear, repeatable process you can use in every negotiation
No more guesswork—walk in with confidence and know what to do next.
Learn how to manage tension and stay in control of the conversation
Even when things get competitive, you’ll know how to guide the dialogue with clarity.
Use psychology to understand what’s really driving the other side
See past positions and uncover the real motivations shaping the deal.
Practice with real-world scenarios in a small group setting
Engage in hands-on exercises that mirror your day-to-day challenges.
Learn how to slow down the process—without losing momentum
Avoid rushing to the bottom line and start influencing better outcomes.
Develop a new language for talking about negotiation with your team
Gain tools you can bring back and teach others to elevate results across the board.
Be prepared for every negotiation with a tool you’ll actually use.
This one-page framework gives structure to your thinking, boosts confidence, and helps you lead conversations that get better outcomes
What Past Workshop Attendees Are Saying:
“My team just wants to jump to their final offer. This gave us a process to slow things down and get better value.”
“I tend to go for the easy resolution. This reminded me that business is business—and it’s okay to ask more.”
“Insurance companies don’t teach the process of negotiating. This workshop fills the gap.”
“I’ve used the chart tool in three mediations since the course—and I hit my goal or better each time.”
“Every adjuster should go through this training. It’s more sophisticated and practical than anything else I’ve seen in my 26 years.”
“The framework made complex negotiations simple—I left with tools I can use in every conversation.”
Who This Workshop Is For
Insurance professionals (adjusters, claims managers, litigation teams)
Sales leaders, customer success managers, and B2B dealmakers
Legal teams and corporate negotiators
Executives who want to bring negotiation training to their entire department
Negotiation Made Simple 2-Day Live Workshop
Next Workshop Dates Coming Soon
STANDARD TICKET
Due to partner demand, we have made more seats available at the standard rate.
Priority Rate
$1,995
$1,495
New dates will be announced soon. Join the waitlist to be first to know and lock in early pricing
Learn the Same Negotiation Tactics Used by Some of the World’s Top Brands
Schedule
The next dates for the Negotiation Made Simple
Workshop will be announced soon.
8:30AM – SESSION ONE
TO IMPROVE AT NEGOTIATION YOU MUST FOCUS ON PROCESS
John will kick things off by offering a simple definition of negotiation. You will be asked to apply that definition to your work and will discover how central the skill of negotiation is to your professional and personal success. We will then explore a case study showing how the most sophisticated negotiators focus on process to achieve results. This emphasis on managing process will be a theme throughout the remainder of the workshop and will become your distinct advantage as a negotiator.
10:15AM – SESSION TWO
LEARNING TO MANAGE YOURSELF AS A NEGOTIATOR
The Greek philosophers have suggested that the beginning of all education is to “know thyself.” Before you can better manage the negotiation process and the other people involved, you must first understand how to manage yourself. Through two entertaining and eye-opening exercises, you will discover the tension between your instinct to compete and your desire to cooperate. You will learn how to make strategically wise decisions in the face of uncertainty and embrace a helpful new language for analyzing the actions and behaviors of the other side.
12:00PM – LUNCH
Grab lunch with a fellow participant and learn about their negotiation adventures. You’ll be amazed by how much you can benefit from other highly successful professionals who are actively applying this new negotiation framework to their work. The relationships grown out of this experience will last for years to come.
1:00PM – SESSION THREE
HOW TO WIN A COMPETITIVE NEGOTIATION
Competitive negotiation is a highly predictable process. Once you understand how it sets up, how it plays out, and how it ends, you can use this knowledge to deliver outstanding outcomes even when negotiating with highly competitive people. We will teach you how to buy a car and use that common competitive negotiation as a case study for learning the moves you need to make to win. You will then take this new knowledge and test-drive it by participating in a negotiation simulation with a fellow participant. Through this experience, you will clearly identify the most influential move in all of competitive negotiation.
3:00PM – SESSION FOUR
THE POWER OF THE OPENING OFFER
How can you make someone feel good about a deal that is good for you. In this session, we will show you how the opening offer is an outstanding tool for managing expectations and psychologically influencing the other side. You will learn the three strategic decisions that must be made when considering your opening offer and hear several stories of how the opening offer has impacted negotiations involving global affairs, business deals, and even a teenager’s curfew.
4:30PM – DONE FOR THE DAY
Get some rest or grab some fellow participants and enjoy Music City, USA. This is a great opportunity to continue building your new community of like-minded professionals. We will be glad to point you in the right direction for delicious food and great live music in Nashville.
7:00PM & 8:00PM – BONUS SPECIAL EVENT (OPTIONAL)
BLACKBIRD STUDIO: Private Music Experience
This year, attendees can choose between a 7:00 PM or 8:00 PM session for this exclusive evening at Blackbird Studio, Nashville’s premier recording studio founded by legendary sound engineer John McBride and country superstar Martina McBride.
This inspiring experience includes a curated listening session featuring popular songs in the world’s most advanced audio playback environment, a guided tour showcasing the unique features of Studio C and its remarkable engineering, and an intimate setting to connect with fellow attendees over dessert and drinks.
8:30AM – SESSION FIVE
TRANSITION FROM POSITIONS – THE THREE MOST IMPORTANT WORDS IN NEGOTIATION
The more you are able to invent creative options that satisfy your needs and the needs of the other side, the more successful you will be in negotiations. Creating options is the key to overcoming impasse and reaching agreement in negotiations. In many negotiations, the parties’ positions will conflict, but their interests will not. In this session, you will learn how to go below the line to discover interests. By using interests to develop options, you can move others off of their strongly held positions and engage them in a collaborative problem solving approach.
10:15AM – SESSION SIX
A ROADMAP FOR COLLABORATIVE PROBLEM SOLVING
Collaborative problem solving is about asking the right questions, listening the right way, and mutually working toward the right solution. We will offer you an easy six-step roadmap for carrying out this process in a negotiation. You will engage in several fun exercises that will challenge your creativity and problem solving abilities. You will also hear several inspiring stories about people who used this process to bring about a lucrative business deal or peace between two countries at war. After this session, you will understand and be ready to employ the methods of the world’s best dealmakers and peacemakers.
12:00PM – LUNCH
1:00PM – SESSION SEVEN
STRATEGY PREPARATION WITH NEGOTIATION MADE SIMPLE
During session Seven, we will take all the new skills and strategies you have learned throughout the workshop and package them into the Negotiation Made Simple preparation tool for you to use in each one of your negotiations going forward. You will use Negotiation Made Simple to prepare for an upcoming negotiation. Because you now have a strategic framework from which to negotiate, you will be more successful in your work and in your life.
3:00PM – SESSION EIGHT
ACHIEVING SUCCESS THROUGH DURABLE AGREEMENTS
In a negotiation, parties are looking to be satisfied before they agree to a deal. Many assume that satisfaction flows only from the substance of the deal. However, satisfaction also comes from the process used to reach the deal and the way in which people are treated along the way. In this session, we’ll explain the elements of satisfaction and how to achieve them throughout your negotiations. We’ll also share a wonderful story involving our friend Mickey Mouse that illustrates a powerful lesson about satisfaction. Finally, we will wrap up the course with an interactive conversation about how to use this framework to generate your next level of success.
4:30PM – ON YOUR WAY
As Winston Churchill once said, “This is not the end, this is not even the beginning of the end. This is perhaps, the end of the beginning.”